Facebook is an incredible tool for connecting you with other people online. And as of today, Facebook has reached a striking if inevitable milestone — its active user base is now a billion strong, up from 900 million in April just before its IPO — and it’s commemorating that achievement with a brand ad designed to both celebrate those who log on every day and to spread the Facebook gospel as part of the tougher task ahead: reaching the next billion users.
After watching the ad titled, “The Things That Connect Us”, it is not surprising at how the video is beautiful, captivating, and inspiring. You actually feel more compelled to use Facebook.
And for a minute and thirty seconds you forget about how much people defile Facebook on a daily basis.
You forget about last night when everyone was fighting over presidential candidates.
And you forget about the narcissism that Facebook fuels and the depravity that it reveals through people’s comments, pictures, and videos.
Instead, the video points us towards Facebook as the means of being a part of something greater and bigger than all of us. The video argues subliminally that through Facebook this connectedness is a beautiful and glorious experience that we can all share with together online.
However, our sinful desires to fit in, be connected, and stand out through social media, and in life, results in being slaves controlled by the opinions of others.
We all desire to feel connected and accepted with something that is more glorious and bigger than ourselves, because God created us to live for so much more in Him. And the gospel tells us that it is our sin that separated us from our glorious and big God, which then destroyed our relationship and perfect union with Him. But God in his mercy and grace sent Christ to make a way for us to be reconnected in a perfect union with Him. However, we rebel and reject God’s grace by creating man-made creations hoping they will give acceptance we long for and we settle for false satisfactions and joys.
In John 17:24, we see Jesus’ desire is for his people to be restored back to a perfect union with him. And there we will feel most alive and complete joy in Him forever. Therefore, if you find your ultimate joy in your most cherished earthly treasure, status on Facebook, or how connected you are online with people then you will always be disappointed in the end, and Christ will be dishonored. Because Christ offers himself to you as the all-satisfying beauty and greatness and wisdom and strength and love of the universe. Christ is what you were made for. And Christ is who you should desire to be reconciled back to.
Facebook closes their ad stating,
“The universe is vast and dark and makes us wonder if we are all alone.
So maybe the reason we make all these things is to remind ourselves that we are not alone”
The Facebook Gospel tells us there is a place for you in this vast universe so you don’t have to feel alone anymore. But the reality is that deep down we do feel alone, insecure, unloved, under-appreciated, small, and insignificant even on Facebook. We believe this lie daily by turning to man-made creations hoping they will give us community, security, love, appreciation, meaning, and significance, but the truth is that only Christ can give us true acceptance and so much more by His grace.
God created us to know him and love him and show him.
It is not about us. It is about God.
And if this takes hold of you the way it should, it will affect the way you think, feel, and use Facebook.