The three most important things to do when trying to reach any audience through social media:
The key point to consider is that your audience has a set of shared common interests, problems and values, but to discover what those are you must research and listen to what people are saying.
Listening is all about honing in on the data, conversations, dialogue, and other bits of information that are relevant to your mission. From the people talking specifically about YOU, your interest or even your what you’re against, listening is about harnessing the conversations that matter to your mission. In addition, extracting the information will help you decide how, where, and when to engage with your audience.
You will want to concentrate your searches around hashtags, words, and phrases that are directly related to your mission.
After establishing your listening approach, you need an on-going process for analyzing the information. It is important to analyze your audience because social media is so fast paced that it can be overwhelming to jump into it if you are not prepared.
This is THE vital step for identifying the common interests, problems and values of your audience and is linked directly with what comes next, create.
Now whether it’s creating conversation or content, the key to creation of it is demonstrated in understanding your audience — ranging from behavior and demeanor to interests and problems. The key to creating effective conversation and content is demonstrated through understanding your audience.
As consumers, we are tired of being “sold” to at every turn. To influence, attract and interact with your audience through social media, you must put yourself in the mindset of your audience so you can relate to what is important or what will be beneficial for them.
The problem that most people will face will be creating more information that is divorced from understanding their true audience. If you assume or try to guess who your audience is then you will fail at reaching them.
For most of us, we are using social media to build a platform that connects us with a wider audience. And since most likely none of us are celebrities, people are not going to immediately follow us until after we have earned the right to be heard.
Identify your audience, listen to what they are saying, analyze how they are saying it, and then create conversations and content that is helpful to the people you are trying to reach.
What advice or helpful tips do you have when using social media?